The Future of Retail: Omnichannel Strategies That Win in 2025
As we move deeper into 2025, the lines between online and offline retail continue to blur, giving rise to a truly omnichannel shopping experience. Consumers no longer differentiate between “e-commerce” and “in-store” shopping – they expect a seamless journey that flexes to their preferences, moment by moment.
For premium consumer electronics (CE) brands navigating increasingly value-driven markets, mastering omnichannel retail is no longer optional – it’s a growth imperative.
In this post, we explore what omnichannel really means in 2025, the technologies that enable it, and how premium brands like TEAC, Ultrahuman, and Dangbei are thriving through smart omnichannel strategies.
Defining Omnichannel in 2025
In its current form, omnichannel is about delivering a unified, personalized consumer experience across all touchpoints – whether digital, physical, or hybrid.
It’s not just having a website and a store; it’s about enabling context-aware, consistent experiences where data flows across platforms, empowering both the consumer and the brand.
According to Forrester, 60% of U.S. retail sales will be influenced by digital touchpoints in 2025, regardless of whether the final purchase happens online or offline.
This signals a shift in how retailers need to structure their operations, marketing, and customer service.
Online & Offline: A Marriage of Convenience
Hybrid shopping is the new standard. Consumers browse on mobile, test in-store, compare on tablets, and often complete purchases wherever it’s most convenient – at home, on a train, or even via a smart TV interface.
The convergence of digital and physical touchpoints is no longer a future vision – it’s the present reality.
Premium brands, in particular, must embrace this shift to maintain their edge. Omnichannel doesn’t just meet customer expectations – it elevates them.
By blending the tactile, high-touch experiences of physical retail with the speed, personalization, and data intelligence of digital, retailers can engage high-value customers more effectively.
Tech Tools to Enable Seamless Journeys
Delivering on the omnichannel promise requires robust technology. The latest Shopify Retail Trends report highlights several key enablers:
• Cloud-based POS systems that unify inventory and customer data across channels
• AI-powered personalization tools to tailor content, recommendations, and support
• AR/VR experiences that bring products to life in both online and in-store settings
• Smart logistics for same-day delivery, curbside pickup, and transparent tracking
For CE brands, this also includes:
• Integrating product demos via smart TVs
• Creating mobile-first brand apps
• Leveraging IoT for post-sale engagement
Examples of Premium Brands Getting Omnichannel Right
TEAC
With a legacy of high-end audio craftsmanship, TEAC has embraced omnichannel by integrating detailed product information, immersive video content, and local retail availability into a single experience. Their seamless bridge between DTC e-commerce and audio retailers gives audiophiles access to both information and hands-on experiences.
Ultrahuman
This wellness-tech brand has successfully merged physical and digital channels. Ultrahuman offers high-touch onboarding in select studios while leveraging a data-driven mobile app for ongoing engagement. Their strategy ensures customers feel supported across every touchpoint.
Dangbei
A rising star in home entertainment, Dangbei uses an omnichannel strategy to deliver value while reinforcing a premium positioning. Customers can interact with Dangbei through DTC e-commerce, electronics retailers, smart TV interfaces, and dedicated after-sales apps.
By meeting consumers wherever they are – especially through connected devices – Dangbei builds lasting relationships that go beyond price competition.
Getting Started with Omnichannel Retail
If you’re a premium brand looking to thrive in a value-driven market, here’s where to start:
- Audit your current channels – Identify gaps in consistency, data, or experience
- Invest in unified platforms – Combine inventory, customer data, and analytics
- Design for fluidity – Ensure customers can seamlessly switch between touchpoints
- Train teams across silos – Align sales, marketing, and service around the customer
- Test and iterate – Use data and feedback to continuously improve the experience
Final Thoughts
In 2025, omnichannel is not just a buzzword – it’s a business model.
The premium CE brands that understand this aren’t just adapting – they’re shaping consumer expectations.
By investing in retail innovation, aligning online and offline experiences, and putting the customer at the core, brands like TEAC, Ultrahuman, and Dangbei show that you can thrive – even in a value-driven market – without sacrificing what makes you premium.
