5 Strategies to Win Consumer Electronics Loyalty Now

Loyalty in consumer electronics retail is evolving. Gone are the days when a plastic card and a few bonus points were enough to bring customers back. Today’s consumers expect value, relevance, and emotional connection—especially when shopping premium CE brands like GoPro, Pure, and Polaroid. Retailers must move beyond the transactional and toward personalised, lifestyle-driven loyalty models.

Here’s how smart retailers are rethinking loyalty for 2025 and why it’s paying off.

From Points to Personalisation

Traditional point-based loyalty programmes are losing steam. Shoppers are looking for curated experiences, early access, and exclusive offers that speak to their interests. Personalisation is key. Whether it’s bundling a GoPro with a creator guide, or giving early access to a limited-edition Pure product, relevance builds retention.

Retailers like Currys have launched ‘Perks Club’ campaigns offering product trials and tech tutorials, while El Corte Inglés focuses on concierge-level benefits and personalised in-store services.

The New Consumer Mindset

Loyalty now hinges on trust, transparency, and connection. Shoppers want:
– Experiences over discounts
– Exclusive access, not just exclusive prices
– Multi-touch engagement (app, email, in-store)
– Brand stories they align with

Brands like Polaroid and Pure connect emotionally—offering tactile, story-driven products. Retailers that echo these values in their loyalty experiences stand out.

Creative Loyalty Programs in CE

Some retailers are leading by example:

– **John Lewis**: Combines loyalty with premium in-store services and early access to limited launches.
– **FNAC**: Strong omnichannel loyalty program with points, exclusive content, and curated cultural recommendations.
– **Mediamarkt**: ‘Club Days’ and gamified incentives for frequent buyers, tailored to local markets.

These strategies show that loyalty is no longer one-size-fits-all—it must feel personal and engaging.

Brand Examples: Pure, GoPro, Polaroid

GoPro’s community-building through creator challenges keeps users coming back—and buying accessories.
Polaroid fans engage emotionally with the brand’s content and storytelling.
Pure’s sleep and sound products offer strong D2C-style engagement that retailers can mirror with in-store storytelling and bundled loyalty perks.

Loyalty starts with knowing your customer. Aqipa’s brands thrive when retailers activate that connection at every touchpoint.

Quick Wins for Retailers

Looking to evolve your loyalty strategy? Start here:
1. Create themed perks (e.g., Urban Gardening Club for Véritable customers).
2. Offer early access to product launches and exclusive content.
3. Use email automation and loyalty apps to surprise & delight.
4. Collaborate with brands on co-branded campaigns and events.
5. Monitor and adapt—use data from distributors like Aqipa to personalise rewards based on actual behaviour.

In a world of infinite choice, loyalty is earned—not expected.

Final Thoughts

Rethinking loyalty is not just smart—it’s essential for CE retail growth in 2025. Retailers who focus on meaningful engagement, storytelling, and value-based perks will see deeper connections and longer lifetime value. Partner with Aqipa and brands like GoPro, Polaroid, Pure, and Véritable to turn loyalty into your competitive edge.

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