The Gear Guide | Aqipa - The Gear Guide

May 21, 2021 6 reading time

The Art of Commerce: Part II

The ongoing pandemic highlights the challenges e-commerce faces. We all miss our brick and mortar stores and don’t want to think of a world without strolling through pedestrian areas. While e-commerce without a doubt increases transparency and facilitates access to information, it also feels transaction-driven and lacks the natural urge to seek assistance, communicate and stimulate the senses the way a physical store does.

April 30, 2021 6 reading time

The Art of Commerce: Part I

In this new 3-part series, our Chief Digital Officer Björn Köster and Chief Marketing Officer Hubert Eiter explore recent developments in the realm of online and offline retailing and dissect the implications for the consumer electronics industry with some exclusive expert insights.

Distribution/ Retail Insights Marketing/ E-Commerce

March 23, 2021 3 reading time

Virtual Trade Shows: Blessing or Curse?

With the pandemic having raged on for more than a year now, all of us have probably been there: A virtual conference, a virtual trade show or a virtual event. Read more!

Distribution/ Retail Insights

March 23, 2021 8 reading time

Country Focus: Poland

With taking a look at Poland, that has gone through a formidable economic transformation and is now a European hotbed for digital development talents, we want to help assess the popularity of certain countries.

Distribution/ Retail Insights Rest of EU

March 23, 2021 2 reading time

Hombli: A Smart Home for Everyone

Do you ever feel like you forgot to turn off the lights? Once you go smart, these concerns will no longer be of any concern to you.

Aqipa News Business Developement Home

March 19, 2021 3 reading time

Challenger Brands: Part III

This is the last installment of our 3-part challenger brand series. This final part is about Aqipa's role in growing both challenger brands and retailers. Read more!

Distribution/ Retail Insights

February 16, 2021 5 reading time

Challenger Brands: Part II

This time, we want to focus more on challenger brands themselves. What makes a brand a challenger brand, how do you spot challenger brands, and what advantages do retailers have

Distribution/ Retail Insights

February 16, 2021 5 reading time

Country Focus: Belgium

With this mini-series putting markets Aqipa operates in the spotlight, we want to help new brands assess the attractiveness of these markets and inspire retailers to learn from their peers in other countries.

Business Developement Insights Rest of EU

February 16, 2021 2 reading time

Blueair: Better performance, better health, better future

The values of sustainability and quality are inherent to Swedish company Blueair, prompting the development of products exceeding industry standards. The materials used minimise environmental impace when- and wherever possible.

Aqipa News Business Developement DACH Home Iberia

February 16, 2021 6 reading time

Introducing: Pete Ogley, CEO of Pure

In August 2020, Peter Ogley became the new CEO of Pure and has since been leading the brand through a new era of radio. Read on for his interview with Swiss publication CEToday, in which he discusses his visions for Pure and Braun.

Audio Business Developement Insights

January 19, 2021 3 reading time

Challenger Brands: Part I

In our Challenger Brand series, our Vice President Klaus Trapl takes a look at the wonderful world of brands so unique they can disrupt a whole industry.

Insights Marketing/ E-Commerce