Baseus - Based on User
A customer-oriented brand that focuses on design innovation and offers excellent products with sophisticated technology and intelligent production.
A customer-oriented brand that focuses on design innovation and offers excellent products with sophisticated technology and intelligent production.
Founded in 2011 as a consumer electronic subsidiary of Shenzhen Besing Technology, Baseus’ goal was to create products with the users in mind, with aesthetic and practical values as a focus. 9 years later, they’ve grown to be one of China’s leading enterprises in the consumer electronics market while adhering to a design philosophy of design innovation and practical aesthetic, focusing on the environmentally friendly materials and new technology, while integrating fashion elements.
2019 proved to be a big year with expansion into several new product categories, such as Automotive and Audio to name a couple. 2019 would also be the year when Baseus expanded their quality control to include a large team of professional quality engineers, providing technical support and other services under the working name ‘Baseus Laboratory’. In addition, their design and creation team was expanded to include a staff of over 500 individuals, all dedicated to collecting feedback and adapting their products after customers wishes, which gave them an incredible flexibility in meeting the demands from various different markets