The Gear Guide

Country Focus: UK United Kingdom and Aqipa

August 26, 2021 4 reading time

Country Focus: UK

As a result, it is important for brands to make sure they are catering to audiences in different regions around the UK, not just focusing on the London-centric consumer. Read more insights!

Braun at Salone del Mobile in Milan

August 26, 2021 2 reading time

Braun at Salone del Mobile in Milan

We are proud to be Official Sound Partner of Archiproducts Milano, THE Design Showroom in the heart of the Zona Tortona Design district. Continue reading!

Challenges of pan-European distribution - Aqipa

August 26, 2021 4 reading time

Challenges of pan-European distribution

We, of course, believe in the value of a single-company pan-European distributorship for both challenger and A-brands, and here's why. It's not just about entering or expanding a market. It's about solidifying one. Learn more about Aqipa!

Air purifier from Blueair

August 9, 2021 2 reading time

Air purifiers against Covid: A Blueair study.

Do Blueair purifiers remove coronavirus? To help answer this question, Blueair took an aggressive approach to put the HealthProtect™ air purifiers to the test as the leading brand to test against the live SARS-CoV-2 virus. Results from bio safety lab, MRIGlobal, show the HealthProtect™ 7400 series air purifiers effectively removed 99.99% of the live airborne virus (SARS-CoV-2) from an 0,37 m³ biosafety lab test chamber.

GoPro Iberia - Aqipa expands to Portugal

July 22, 2021 2 reading time

GoPro Iberia

We have been expanding our partnership with action gear champion GoPro since September 2020 and - in addition to Germany, Austria, Switzerland, UK, Poland France and Italy - now Portugal. Read more!

Come On Over Tour - Aqipa

July 22, 2021 4 reading time

Come On Over Tour – #ComeOnOver

Due to the many lockdowns and cancellations of events, we had to be innovative with the first virtual trade show for Euronics and Expert. Read more about our Tour events!

Unagi: The scooter you won't want to share

July 16, 2021 3 reading time

Unagi: The scooter you won’t want to share

Unagi helps bridge that divide by bringing all the things you want be close to, a little bit easier, cheaper, and way more fun to get to. Your office, your lecture hall, that new sushi place, the friend you’re dying to take to the new sushi place. Read more!

TEAC: Recording Tomorrow

June 24, 2021 2 reading time

TEAC: Recording Tomorrow

Esteemed legacy brand TEAC is one of the few names left in the industry to produce cassette decks. Hubs for vintage and advanced technology alike, TEAC devices combine the analogue with the digital in a uniquely masterful way. Read more!

The Braun Audio Media Story

June 24, 2021 3 reading time

The Braun Audio Media Story

The return of Braun Audio has been discussed extensively by various design and sound outlets. From written testimonies about the timeless look and intricate technology to YouTube videos lauding the uniqueness of the new products - the LE range excels on every level. All around the world.

Country Focus: France

June 24, 2021 6 reading time

Country Focus: France

Let's dive into the French ecosystem with our gear guru experts from Paris. France has many major retailers, especially for consumer electronics, which makes it a very fragmented market - even more so than elsewhere. Read more!

The Art of Commerce: Part III

June 24, 2021 6 reading time

The Art of Commerce: Part III

Part three investigates the place of CE in this new environment. Many of these developments, in particular tech-driven ones, are bound to happen within consumer electronics first or at least very early on by default. Read more!