{"id":1796,"date":"2025-07-22T06:58:44","date_gmt":"2025-07-22T06:58:44","guid":{"rendered":"https:\/\/aqipa.klixpert.io\/?p=1796"},"modified":"2025-10-29T10:26:24","modified_gmt":"2025-10-29T10:26:24","slug":"aqipas-35-year-journey-from-tyrolean-garage-to-european-tech-powerhouse","status":"publish","type":"post","link":"https:\/www.aqipa.com\/en-gb\/aqipa-news\/aqipas-35-year-journey-from-tyrolean-garage-to-european-tech-powerhouse\/","title":{"rendered":"Aqipa&#8217;s 35-Year Journey: From Tyrolean Garage to European Tech Powerhouse"},"content":{"rendered":"\n<h2 class=\"hx wp-block-heading\">From Anti-Theft Systems to Some of the Most Exciting Gearand Tech on the Continent<\/h2>\n\n\n\n<p>Every epic story has a humble beginning. Ours started in 1990, in a small Tyrolean garage, where our founder, Christian Trapl, had a big idea: to deliver smarter, safer consumer electronics. With the support of his family, he launched Pataco GmbH. Back then, we were all about anti-theft tech and vehicle safety systems, guided by a simple, customer-first mindset and a passion for hands-on service.<\/p>\n\n\n\n<p>Every epic story has a humble beginning. Ours started in 1990, in a small Tyrolean garage, where our founder, Christian Trapl, had a big idea: to deliver smarter, safer consumer electronics. With the support of his family, he launched Pataco GmbH. Back then, we were all about anti-theft and vehicle safety systems, guided by a simple, customer-first mindset and a passion for hands-on service.<\/p>\n\n\n\n<p>To celebrate this milestone, let&#8217;s take a quick trip down memory lane and look at the pivotal moments, bold moves, and lasting partnerships that got us here.<\/p>\n\n\n\n<h2 class=\"hx wp-block-heading\"><strong>Humble Beginnings &amp; Steady Growth (1990 &#8211; 2009)<\/strong><\/h2>\n\n\n\n<p>Our story officially kicked off in <strong>1990<\/strong> in Kundl, Tyrol. . Our focus on reliability and top-notch service quickly helped us find our footing. The support of the Trapl family was key from day one, and that sense of family ownership and long-term thinking is still at the heart of our DNA today.<\/p>\n\n\n\n<p>In <strong>1994<\/strong>, we made our first big move, expanding into Germany. By the turn of the millennium, in <strong>2000<\/strong>, we had our very own headquarters and logistics hub in Kundl and even launched our own in-house accessory lines under the names <strong>Aquip<\/strong> and <strong>Pataco<\/strong>.<\/p>\n\n\n\n<p>In <strong>2009<\/strong>, we decided to get a fresh new look, rebranding the company as <strong>Aqipa GmbH<\/strong>, a name inspired by our original brands.<\/p>\n\n\n<div class=\"wp-block-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped\"><div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/02-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/03-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/04-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"hx wp-block-heading\"><strong>Hypergrowth &amp; International Expansion (2010\u20132018)<\/strong><\/h2>\n\n\n\n<p>The very next year, in <strong>2010<\/strong>, everything changed. We landed a game-changing distribution deal with <strong>Beats by Dr. Dre<\/strong>. The explosive success of Beats across Germany and Austria propelled us into a new era of hypergrowth and cemented our reputation as the go-to launchpad for innovative challenger brands.<\/p>\n\n\n\n<p>In <strong>2013<\/strong>, we founded ATS GmbH to tackle the booming e-commerce market and expanded into a whopping nine new countries! . Through a mix of strategic acquisitions and organic growth, we spread our footprint across Europe, Australia, and New Zealand.<\/p>\n\n\n\n<p>A special highlight of this period was our evolution from a distributor to a brand owner. In <strong>2016<\/strong>, we acquired <strong><a href=\"https:\/\/www.pure-audio.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pure International Ltd.<\/a><\/strong>, transforming it into a leader in stylish, high-quality audio products.<\/p>\n\n\n\n<p>After our time with Beats, we proved our adaptability by taking over the distribution business of <a href=\"https:\/\/www.aqipa.com\/c\/brand_PioneerDJ\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pioneer Onkyo Europe (POE)<\/strong> <\/a>in <strong>2018<\/strong>, which brought iconic brands like <strong><a href=\"https:\/\/www.aqipa.com\/brands\/teac\" target=\"_blank\" rel=\"noopener\" title=\"\">TEAC<\/a><\/strong> and <strong><a href=\"https:\/\/www.aqipa.com\/c\/brand_Esoteric\" target=\"_blank\" rel=\"noopener\" title=\"\">Esoteric<\/a><\/strong> into the Aqipa family-partners we&#8217;re proud to work with today.<\/p>\n\n\n<div class=\"wp-block-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped\"><div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/05-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/06-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/07-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"hx wp-block-heading\"><strong>Building the Engine &amp; New Horizons (2019\u20132025)<\/strong><\/h2>\n\n\n\n<p>To handle our rapid growth, we launched our highly automated <strong>Autostore warehouse<\/strong> in Kundl in <strong>2019<\/strong>. This was all about building the robust infrastructure to support our ambitious goals. In this same year, we also started distributing the legendary <strong><a href=\"https:\/\/www.aqipa.com\/brands\/gopro\" target=\"_blank\" rel=\"noopener\" title=\"\">GoPro<\/a><\/strong> and launched <strong><a href=\"https:\/\/www.aqipa.com\/brands\/milo\" target=\"_blank\" rel=\"noopener\" title=\"\">Milo<\/a><\/strong>, a category-defining wearable communicator.<\/p>\n\n\n\n<p>The past couple of years have been about diversification. In <strong>2023<\/strong>, we strengthened our presence in Switzerland by fully acquiring Thali AG and boldly entered the <strong>DIY and home innovation<\/strong> space. Now, our portfolio includes everything from <strong><a href=\"https:\/\/www.aqipa.com\/brands\/aiper\" target=\"_blank\" rel=\"noopener\" title=\"\">Aiper<\/a><\/strong> pool robots to <strong><a href=\"https:\/\/www.aqipa.com\/c\/brand_minelab\" target=\"_blank\" rel=\"noopener\" title=\"\">Minelab<\/a><\/strong> metal detectors.<\/p>\n\n\n<div class=\"wp-block-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped\"><div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/08-1-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/09-1-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/10-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"hx wp-block-heading\"><strong>From Challengers to Champions: The Brands We Grow<\/strong><\/h2>\n\n\n\n<p>Aqipa has a passion for backing challenger brands and helping them break through to the mainstream. Our diverse portfolio includes:<\/p>\n\n\n<div class=\"wp-block-list\">\n<ul>\n<li><strong>Audio &amp; CE:<\/strong> Marshall, TEAC, Esoteric, AKG, Braun Audio, Skullcandy, Pure, GoPro, Milo, Dangbei,  AWOL Vision, BladeCine, Emotn, JLab, We are Rewind<\/li>\n\n\n\n<li><strong>Innovation &amp; DIY:<\/strong> Aiper, Minelab, Ledger,myFirst, Ultrahuman<\/li>\n\n\n\n<li><strong>Lifestyle &amp; Outdoor:<\/strong> Polaroid, Thule, Mill, Veritable, BlueAir, Case Logic, Cuisinart, Milo, momcozy, Oclean, Steamery, Thule, Valera, Wilfa<\/li>\n<\/ul>\n<\/div>\n\n\n<p>You can explore all our fantastic brands at <a href=\"https:\/\/www.google.com\/search?q=http:\/\/www.aqipa.com\/brands\" target=\"_blank\" rel=\"noreferrer noopener\">www.aqipa.com\/brands<\/a>.<\/p>\n\n\n<div class=\"wp-block-gallery\">\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped\"><div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/08\/11-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"\" \/><\/picture><\/figure><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.aqipa.com\/wp-content\/uploads\/2025\/07\/Untitled-design-3-819x1024.jpg\" width=\"819\" height=\"1024\" alt=\"35 years of Aqipa\" \/><\/picture><\/figure><\/div><\/figure>\n<\/div>\n\n\n<h2 class=\"hx wp-block-heading\"><strong>Aqipa Today &amp; Looking Ahead<\/strong><\/h2>\n\n\n\n<p>Today, we proudly serve <strong>49 countries<\/strong> with full-service brand support. We\u2019ve blended our scalable e-commerce and automated logistics with the agile, personal heart of a family-owned business.<\/p>\n\n\n\n<p>We\u2019re built to spot what\u2019s next-and strong enough to make it work at a massive scale.<\/p>\n\n\n\n<p>We&#8217;re incredibly proud of our journey so far, but we&#8217;re even more excited for what\u2019s to come. Whether you&#8217;re a brand ready to grow, a retailer seeking fresh ideas, or a passionate individual looking for your next career move-the next chapter of our story just might include you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"preview\"><div class=\"label\"><\/div><img decoding=\"async\" alt=\"Aqipa \u2013 35 Years, 35 Faces\" src=\"https:\/\/img.youtube.com\/vi\/Plbw1Ws_ntE\/maxresdefault.jpg\"\/><\/div><iframe title=\"Aqipa \u2013 35 Years, 35 Faces\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/Plbw1Ws_ntE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">[]<\/script>\n\n\n<p><strong>Let&#8217;s grow together!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore Aqipa&#8217;s 35-year journey from a Tyrolean garage to a leading tech and lifestyle brand powerhouse across Europe. Discover our story &#038; impact!<\/p>\n","protected":false},"author":5,"featured_media":1902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[190,194],"tags":[],"acf":[],"aioseo_notices":[],"lang":"en-gb","translations":{"en-gb":1796},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/posts\/1796"}],"collection":[{"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/comments?post=1796"}],"version-history":[{"count":12,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/posts\/1796\/revisions"}],"predecessor-version":[{"id":1927,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/posts\/1796\/revisions\/1927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/media\/1902"}],"wp:attachment":[{"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/media?parent=1796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/categories?post=1796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aqipa.com\/wp-json\/wp\/v2\/tags?post=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}