Zendure USA Inc. was founded in 2013 by Tim Haflinger and Bryan Liu. Our mission is to deliver top-quality consumer electronics that exceed consumer expectations using high-end materials, premium product development partners and user-centric design. We strive to keep designing trustworthy products that improve people’s lives.
The key to building a great product is to focus on the people who will be using it, so we started with consumer and market research. What do people look for when deciding which battery to buy? What factors determine satisfaction with a product? We began by looking at existing products on the market, getting an idea of how well they were selling and finding out what people were saying about them after their purchase. We read over a thousand reviews on a variety of websites. Coffee helped.
Eventually, we put together some focus groups and interviews to really get in touch with our consumers. The people that participated in our study gave us detailed information and feedback on battery expectations and existing products so we could figure out how the create the best possible battery for you.
We wanted to design something that looked rugged and at the same time luxurious. After countless sketches, renderings and revisions, our final design was born. The prototype we eventually created worked as well as we had imagined, and suddenly it all felt so real. We wanted to make ourselves seen in a way that was different. A way that would instill confidence in our ability to deliver a quality item. Therefore, we had stainless steel logo plates of our name, “Zendure,” made that fit our prototype perfectly. The result was clean and impressive, and we got an unforgettable introduction to the business.
The name “Zendure” is a combination of “Zen” and “endure.” High-quality products endure a number of threats. Not just from accidents or rough storage but also age. Still, quality products last a long time. The “Zen” prefix was chosen because it’s a word that people often associate with a gentle nature. Our aesthetic designs are meant to communicate durability, but not in an aggressive way. Resilience, but not “military-grade.”