Aqipa acquires assets from Pioneer & Onkyo Europe* and takes over distribution in Europe
Osaka (Japan) and Kundl (Austria), July 2nd, 2018:
Onkyo & Pioneer Corporation and Aqipa GmbH, a value added distributor within the consumer electronics channel, closed an asset deal concerning the transfer of business activities relating to the hifi and home cinema brands Pioneer, Onkyo, Integra, Teac and Esoteric to Aqipa. The asset deal is worth roughly € 140 million in revenue and applicable for all European markets.
Based on this agreement, all business activities relating to sales, marketing, after sales service, customer care, finance, spare parts and distribution for the brands Pioneer, Onkyo, Integra, Teac and Esoteric in Europe will be transferred to Aqipa with effect from October 1st, 2018.
Aqipa’s Chief Executive Officer Christian Trapl announced the agreement on June 22nd 2018 at their headquarters in Kundl, Austria: “We are really excited that Pioneer & Onkyo Europe and all its related brands including Integra, Teac and Esoteric as well as all their European employees will be joining the Aqipa family. During this process, we will bring great products and brand awareness together with first-class value added distribution, sales intelligence and market leading IT systems. I feel absolutely confident that joining forces will strengthen both, Aqipa‘s market position and portfolio as well as the distribution of Pioneer & Onkyo products tremendously.”
Also Susumu Shiotsuka, President of Pioneer & Onkyo Europe, emphasizes the benefits of this deal for all parties involved: “This agreement between Onkyo & Pioneer Corporation and Aqipa GmbH will make it possible to optimize the distribution of our products, expand sales channels and significantly strengthen the brand presence in Europe. In the future, we will be able to focus on our core competencies in the areas of development, production and brand building. Together with Aqipa, we are confident that we can deliver a whole new level of performance in Europe to highly satisfy all our customers.”
*Pioneer & Onkyo Europe GmbH is a European subsidiary of Onkyo & Pioneer Corporation
About Aqipa GmbH:
Founded in 1990, Aqipa GmbH focuses on distribution and marketing of premium accessory products within the consumer electronics sector, specialized in providing their customers with an outstanding product and service portfolio which adapts flexibly to their needs and makes them stand out from competition. Logistics, field sales and channel marketing are just a few services to mention. All distributed products belong to top tier brands in their respective segment!
From small shops via technical superstores to large key accounts, both e-tail and retail, Aqipa’s customer network covers all different segments and channels reaching from consumer electronics, over telco to fashion. With branches in Europe and Australia, Aqipa always strives to put their vision into practice and spread the Aqipa "spirit" throughout the world. For more information, please visit https://www.aqipa.com/
About Onkyo & Pioneer Corporation:
Onkyo & Pioneer Corporation is the world's leading provider of hi-fi and home cinema consumer electronics. The company's product portfolio is versatile and ranges from classic hi-fi devices such as amplifiers, tuners or CD players to home cinema components such as AV receivers and Blu-ray players and special solutions for special requirements such as mini systems, lifestyle devices or all-in-one solutions. Onkyo & Pioneer Corporation is also one of the world's largest OEM manufacturers of loudspeaker chassis for the automotive, telecommunications and consumer electronics industries.
For more information, please visit http://www.onkyo.com/